Protelicious® Ltd is a Hong Kong-based innovative food brand company, producing gourmet whey protein powder blends from premium quality, cold processed whey protein concentrate. Quality drives us because we know that's what translates into the health benefits in our customers. Our signature grass-fed whey protein is sourced from a New Zealand based global leader in Dairy, then is packaged and blended with select gourmet quality flavoring ingredients by a leading, pharmaceutical grade and award-winning, NZ based manufacturer.
We supply to discerning Food & Beverage partners who often use Protelicious as a branded ingredient, signaling to their customers that they care about their health. Our whey protein blends bring real solutions to corporate wellness initiative through the F&B offering, as well, are featured on breakfast or snack menus, like smoothies, iced coffees, matcha lattes or as a breakfast bar addition in hotels, spas, health&fitness centers. Protelicious Ltd was originally incorporated in April 2015, under the name Island Supplements Ltd. It was later rebranded in June 2017 as Protelicious.
Protelicious®’ concept is unique, combining health, gourmet taste and science. We are moving out of the traditional fitness associated protein sector and focusing on the like-minded, hard working and playing, urbanites who love their food and health as much as their peace of mind. We aim to simplify the food/health equation by providing what the body needs most to repair itself at any age, but is hardest to come by clean, complete, absorbable protein. The powerful detox, antioxidant and immune building properties of our signature whey protein blends make it the basis of no-compromise health vs tasty treat.
We reach our clients at home (B2C online store), at work (Corporate, F&B, and wellness), at play (health and holistic fitness centers, spas), at break (discerning F&B) and on the go (luxury hotels). Education is key. We aim to upgrade the knowledge on how vital clean absorbable protein is for health.
Protelicious is run by a team of seasoned and complementary entrepreneurs, food and biochemical scientists, and guided by mentors and advisors who are passionate about the science-backed pathways between food and health. We bring together decades of experience and expertise from around the world in the core areas of financial engineering, production, supply chain management, business development as well as research and development, giving us the tools to drive Protelicious’ mission in Asia and beyond.