“At Protelicious we are amazed to learn that in 460 B.C., Hippocrates, founder of medicine, prescribed it to his patients as a “Serum”. Centuries later, physicians during the Roman Empire recognized whey protein for its greater medicinal values."
It all started summer of 2016, in the south of France. Sheila, our founder and champion of wellness long before the word existed, sat down with her good friend turned Protelicious Chief Science Officer Dr. Jean Francois Lesgards. Between laughs and a glass of rosé, discussions with Jean-Francois led to a surprising and life-changing discovery.
Whey, which had been largely represented by the fitness industry as uniquely supportive of bones and muscles, turns out CAN deliver game changing health benefits.
When quality whey is processed in a particular way, it retains all of the heat sensitive amino acids that optimise every system in our body, including immunity, digestion, hormones, antioxidation and more. Unlike conventional whey, this quality is also mild & creamy tasting, lending itself to foodie aspirations.
Having been on the hunt for a health-building boost that her and her family could enjoy, Sheila put Jean Francois’s advice to work, and sought supply. At the time, her long standing thyroid disorder and a borderline pre-diabetic condition was impacting vitality, and a few family members recently had had health issues. Although this quality whey was incredibly difficult to supply, Sheila finally found some in Hong Kong.
After enjoying it every day for a month mixed in yogurts, smoothies, homemade ice creams, and chilled coffees, Sheila remarked with astonishment, improvements in her immunity, skin and nails, with reduced sugar cravings and improved energy balance, she was hooked. Not only was it as a true pleasure to enjoy, but the health benefits that she and her family experienced changed their quality of life.
It dawned on Sheila that many other health-conscious urbanites faced the same gap: an inadequate daily supply of quality protein that presented itself in ways such as; weakened immunity, poor detoxification, sleep or mood issues or accelerated ageing. She immediately saw this as a delicious solution for those, like herself, who were looking to enhance health and wellbeing conveniently, without compromising on taste - the necessary condition to make it into a daily habit. Following this, the drive behind Protelicious was born.
Meet The Team
Protelicious is run by a team of complementary entrepreneurs, biochemical scientists, chefs and guided by mentors and advisors who are passionate about the science-backed links between food and health. Together, we bring decades of experience from around the world; giving us the know how and tools for Protelicious to become a globally respected Brand.