At Protelicious, we merge great taste with science-backed health benefits, so you don’t have to choose. Our mission is to build tomorrow's health span, beauty, and longevity, with daily enjoyment. Crafted with the quality protein our body needs most every day, yet is hardest to come by, Protelicious’ gourmet functional foods deliver foundational science-backed benefits, deliciously.

Protelicious: Where Today’s Great Taste Builds Tomorrow’s Health

At the heart of our commitment and our products is a sustainably sourced, clean, pure, and undamaged whey protein concentrate that enhances almost every biological system,  and is also incredibly creamy, digestible, and delicious.  The often overlooked beyond fitness benefits of clean undamaged whey protein concentrate was no stranger to Hippocrates, the father of modern medicine. He prescribed quality whey protein to boost immunity and reduce inflammation. Protelicious aims to bring this ancient and  powerful  whole food back to the center of our plates and enjoyment,  for deliciously delivered science-backed vitality, beauty & longevity benefits.

The Story Behind Protelicious

In 2016, founder Sheila Partrat, then a 53-year-old professional and mother of three battled lifestyle-related issues in the family. Despite best efforts, and being an educator on the subject, sugar cravings, inflammation, declining immunity, and Sheila’s recent diagnosis of prediabetes were on “the menu”. Sheila sought a simple, effective food-based solution that wouldn’t compromise taste or enjoyment. Seeking advice from trusted friend Dr. Jean-Francois Lesgards, a leading expert in nutrition, health, and inflammatory diseases, at first she questioned his recommendation : a quality whey protein concentrate.

Convinced that it was only beneficial for bones and muscles and that consumption would lead to “bulk”, she was surprised to learn that this unique quality of whey protein concentrate had benefits that went way beyond fitness, optimizing immunity, energy, blood sugar balance, and beauty, while supporting lean muscle structure.

It soon became a kitchen staple that delivered significant positive changes. These inspired creations and resulting benefits became the foundation of Protelicious.

The Problem, Solution, and Birth of Protelicious

Daily quality protein is vital, yet today's diets often lack it while being loaded with sugar, leading to health issues. Amazed by the enjoyment and broad range of benefits on her family and those around her, Sheila launched Protelicious, along with her co-founder Dr. Jean Francois Lesgards in Hong Kong in 2017. The first product line was the flagship Gourmet Whey Protein Concentrate blends with select chef-inspired ingredients like Valrhona cacao. Customer demand fuelled expansion into the USA in 2021 and France in 2022.

Parad’Ice: A Revolutionary Treat

In 2023 after two years of R&D, we created Parad’Ice, an exceptionally creamy and revolutionary ice cream with proprietary IP that is both indulgent and health-building. A state-of-the-art taste experience and diabetic-friendly, Parad’Ice boasts an unmatched 27-33 grams of quality protein per pint, with zero added sugar. Launched in the East Coast USA, Parad’Ice quickly gained a cult following, surpassing competitors in both taste and quality while flying off the shelves.

Our Commitment

Protelicious is dedicated to providing sustainable solutions to enhance foundational health. By making it easy for that daily dose of quality protein  to turn into a delicious habit;  health span, vitality and beauty are naturally optimised while calming sugar cravings.

Join us in embracing a lifestyle where foods we love today are those that build our tomorrow.