It all started in the summer of 2016 in the south of France. Sheila, our founder,  and champion of wellness long before the word existed, sat down with her good friend turned Protelicious Chief Science Officer Dr. Jean Francois Lesgards. Between laughs and a glass of rosé, discussions with Jean-Francois led to a surprising and life-changing discovery.

Whey protein, which had been largely represented by the fitness industry as uniquely supportive of bones and muscles, turns out CAN deliver game-changing health benefits. When quality whey is processed in a particular way, it retains all of the heat-sensitive amino acids that optimize every system in our body, including immunity, digestion, hormones, antioxidation, and more. Unlike conventional whey, this quality is also mild & creamy tasting, lending itself to foodie aspirations.

Having been on the hunt for a  health-building boost that she and her family could enjoy, Sheila put Jean Francois's advice to work and sought supply. At the time, her long-standing thyroid disorder and borderline pre-diabetic condition were impacting her vitality, and a few family members recently had health issues. Although this quality whey was incredibly difficult to find, she finally found a small supply in Hong Kong.