Protelicious vs Naked Nutrition: how the two whey proteins compare

Both brands make whey protein concentrate with a short ingredient list. They differ on serving size, sweetener, where the whey comes from and price.

Prices and product facts were checked on each brand’s website on 2 November 2026.

The short version

Choose Protelicious if you want:

  • whey from pasture-raised cows in the French Alps
  • flavors made with Valrhona cocoa or freeze-dried strawberries, sweetened with stevia, with 0g added sugar
  • less than 2g lactose per serving

Choose Naked Nutrition if you want:

  • a lower price per gram of protein than the products compared here, and a 5lb bulk bag
  • 25g of protein per serving (two scoops)

Side by side

Price per gram of protein = price ÷ (servings × protein per serving). Prices are for a 1lb bag, before shipping.

Protelicious and Naked Nutrition whey protein, checked 2 November 2026
Protelicious True Original (1lb) Protelicious True Chocolate / True Strawberry (1lb) Naked Whey, unflavored (1lb) Naked Chocolate Whey (1lb)
Serving 1 scoop (25g) 1 scoop (25g) 2 scoops (30g) 2 scoops (38g)
Protein per serving 20g 17g 25g 25g
Protein per 100g of powder 80g 68g about 83g about 66g
Servings per bag 18 18 15 About 12
Ingredients Whey protein concentrate Chocolate: whey protein concentrate, Valrhona cocoa powder, stevia. Strawberry: whey protein, freeze-dried strawberry powder, stevia Grass-fed whey protein concentrate Grass-fed whey protein concentrate, organic coconut sugar, cocoa powder
Sweetener None Stevia None Organic coconut sugar
Added sugar 0g 0g None (whey is the only ingredient) Contains organic coconut sugar. Grams not listed separately
Total sugars 1g per serving Chocolate 1g, Strawberry 3g per serving 2g per serving 5g per serving
Lactose Less than 2g per serving Less than 2g per serving Not listed Not listed
Where the whey comes from Pasture-raised cows in the French Alps Same Grass-fed, free-roaming cows on small dairy farms (per Naked) Same
Process Cold-filtration processed Same Cold-processed without acid or bleach (per Naked) Same
Testing Third-party tested for heavy metals Same “Contents Certified by NSF” (per Naked) Same
One-time price $45.00 $45.00 $37.99 $37.99
Price per serving $2.50 $2.50 $2.53 $3.17
Price per gram of protein $0.125 $0.147 $0.101 $0.127
Subscription price $38.25 first delivery (15% off), then $40.50 (10% off) Same $30.39 first delivery (20% off), then $34.19 (10% off) Same
Price per gram of protein, subscription after the first delivery $0.113 $0.132 $0.091 $0.114
Shipping (US) Free over $90. $20 ground below that Same Free over $99 (lower 48 states). Cost below that not published Same

Naked also sells a 5lb unflavored bag: $139.99 for 76 servings of 25g. That works out to $0.074 per gram of protein.

Serving size and protein

  • A Naked serving is two scoops: 30g of powder for unflavored, 38g for chocolate.
  • A Protelicious serving is one 25g scoop.
  • Per 100g of powder, the unflavored wheys are close: 80g of protein for True Original and about 83g for Naked Whey. The chocolates are about 68g and 66g.

Sugar and sweetener

  • True Chocolate and True Strawberry are sweetened with stevia and have 0g added sugar.
  • Naked’s chocolate whey is sweetened with organic coconut sugar.

About our whey

  • From pasture-raised cows in the French Alps.
  • Cold-filtration processed.
  • Less than 2g lactose per serving. It contains milk.
  • A good source of quality protein that maintains lean muscle.

Our flavors

  • True Original has no added flavor. Stir it into coffee, oats, yogurt or a smoothie.
  • True Chocolate is made with Valrhona cocoa. True Strawberry is made with freeze-dried strawberries.

What verified buyers say on our site:

  • “Mild and creamy tasting” and “It mixes in well, whether for a bowl or smoothie” (True Strawberry)
  • “it tastes great!” (True Chocolate)
  • “Smooth” (True Original)

Price

  • A serving of True Original costs $2.50 for 20g of protein. A serving of Naked Whey costs $2.53 for 25g.
  • Per gram of protein, Naked costs less: $0.101 against $0.125 for True Original.
  • For chocolate, Naked costs $0.127 per gram of protein. True Chocolate costs $0.147.
  • Both brands take a bigger discount off the first subscription delivery, then 10% off every delivery after.

Shop all whey protein · Read the science behind our whey

Shop a flavor: True Original · True Chocolate · True Strawberry

Questions

Which has more protein per serving, Protelicious or Naked Nutrition?

Naked Whey lists 25g of protein per serving of two scoops (30g of powder). Protelicious True Original has 20g in one 25g scoop. Per 100g of powder they are close: about 83g for Naked Whey and 80g for True Original.

Which costs less per gram of protein?

Naked Whey. Its unflavored 1lb bag costs $0.101 per gram of protein at the one-time price, before shipping. Protelicious True Original costs $0.125 per gram. Prices checked on 2 November 2026.

What is in Protelicious True Original?

One ingredient: whey protein concentrate, from pasture-raised cows in the French Alps. It has less than 2g lactose per serving.

How are the Protelicious flavors sweetened?

With stevia. True Chocolate uses Valrhona cocoa and True Strawberry uses freeze-dried strawberries. Both have 0g added sugar and 3 ingredients.

Sources

Checked on 2 November 2026. Prices and product details change; each brand’s website has the current figures.