Every ingredient earns its place
We start from the question most brands skip: why this ingredient at all? Here's what goes into Protelicious — and the reason behind each choice.
French whey from the Alps
Whey, from cows that graze the Alps
Our protein starts with pasture-raised cows in the French Alps. Sourced for the quality of the herd and the land, not the lowest price per kilo.
Inulin
A prebiotic fiber, from chicory root
In our protein ice cream we use inulin — a plant fiber from chicory root — to build body and texture the way sugar normally would, while feeding the good bacteria in your gut rather than spiking your blood sugar.
Allulose
Sweetness, without the sugar
Allulose is a rare sugar found in nature in figs and raisins. It tastes and behaves like sugar in the kitchen, but carries virtually no calories and doesn't raise blood glucose — which is how we get to zero added sugar without artificial sweeteners.
Real fruit & real flavor
Strawberries, not "strawberry flavor"
Where a flavor calls for strawberry, we reach for real strawberries — no artificial flavors, no additives, nothing you'd need a chemistry degree to read. A short, honest label is the whole point.
Clean label, minimal ingredients
If it's on the list, it's there for a reason
Three ingredients in the whey. No fillers, no gums you can't pronounce, nothing added to pad the macros. Sourcing is the product.
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